SMA Expands Sales Leadership to Power the Next Phase of Market Growth

As demand for utility-scale solar and energy storage continues to accelerate across North America, SMA is investing in the leadership and market expertise needed to support its next phase of growth. 

The company is strengthening its Large Scale sales organization with the promotion of three experienced leaders to Regional Director roles while expanding its sales team to support increasing customer demand and market opportunities. 

Effective July 13, 2026, Brice Warner will serve as Regional Director, East; Cara Richards will become Regional Director, Midwest; and Brett Dotson will assume the role of Regional Director, West. 

These appointments reflect more than individual career milestones. They represent SMA’s continued investment in regional leadership, customer relationships and the talent needed to maintain its position as a trusted partner in one of the fastest-growing segments of the energy industry. 

Leadership Built Through Experience 

Over the years, Brice, Cara and Brett have helped customers navigate changing market conditions, evolving technologies and increasingly complex project requirements. Their leadership has contributed directly to SMA’s growth and reputation across the utility-scale solar and storage market. 

Brice Warner has consistently driven growth throughout the Eastern United States, helping customers successfully navigate evolving policy landscapes, product development challenges and supply chain complexities. His ability to build strong partnerships across customers, engineering teams and project stakeholders has been instrumental in delivering successful outcomes. 

Cara Richards has become a trusted advisor to customers throughout the Midwest through her deep technical expertise, strategic mindset and authentic leadership style. Her ability to align customer objectives with long-term business goals has strengthened relationships and expanded opportunities throughout the region. 

Brett Dotson has earned a reputation for combining market insight with a people-first approach to leadership. Through major account wins, mentorship and strategic customer engagement, he has helped drive growth across the Western United States while developing the next generation of sales talent. 

Positioned for Continued Expansion 

In their new roles, Brice, Cara and Brett will lead regional growth strategies, deepen customer engagement, strengthen cross-functional collaboration and help ensure SMA remains closely aligned with the evolving needs of the utility-scale market. 

Their promotions also create opportunities for further expansion. SMA will begin recruiting additional Strategic Account Managers to strengthen regional coverage and support customers in both established and emerging markets. 

Investing in the Future of Energy 

The utility-scale solar and storage industries are entering a period of unprecedented growth. As developers, asset owners and utilities deploy increasingly sophisticated energy infrastructure, the need for experienced partners has never been greater. 

SMA’s continued investment in leadership reflects the company’s confidence in the future of the market and its commitment to supporting customers through every stage of that growth. 

By elevating proven leaders and expanding its sales organization, SMA is building the foundation for its next chapter, one focused on growth, innovation and delivering long-term value to customers across North America. 

Please join us in congratulating Brice, Cara and Brett as they step into these important leadership roles and help lead SMA into its next phase of market growth.