SMA generated over one billion euros in sales and doubled its operating result in 2020 despite the coronavirus crisis – as the Managing Board forecast at the start of the crisis. We put three questions about this to Chief Executive Officer Jürgen Reinert.
Can it also work digitally? As planning for this year’s Christmas party approached and it became clear that there was no way we would be able to meet “for real,” we were skeptical. Is it possible to get into the festive spirit when you’ve been sitting in front of the screen all day? But a few rounds of brainstorming later it was clear that this could work.