{"id":116441,"date":"2013-09-17T11:24:59","date_gmt":"2013-09-17T18:24:59","guid":{"rendered":"https:\/\/www.sma-sunny.com\/?p=116441"},"modified":"2021-01-04T11:00:10","modified_gmt":"2021-01-04T10:00:10","slug":"were-celebrating-the-launch-of-sma-advance","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/us\/were-celebrating-the-launch-of-sma-advance\/","title":{"rendered":"We\u2019re Celebrating…The Launch of SMA Advance!"},"content":{"rendered":"

Over the past several months, the customer marketing team at SMA America<\/a> has been working hard to define a loyalty program that would resonate with SMA customers. The goal: Give SMA customers what they want \u2013 advanced industry news, product information and technical training. Sounds simple, but a lot of blood, sweat and energy drinks went into bringing SMA Advance from concept to launch!<\/p>\n

I recently sat down and interviewed Ciara Wakefield, customer marketing manager for SMA America, to get the inside scoop on SMA Advance<\/a>.<\/p>\n

\"Ciara<\/a>

Ciara Wakefield, Customer Marketing Manager at SMA America<\/p><\/div>\n

Where did the idea for SMA Advance come from?<\/strong><\/p>\n

Wakefield:\u00a0 The concept for SMA Advance came from our customers. We collect customer feedback whenever possible — in the field, at shows and through surveys. We recently saw some themes emerge; our customers wanted news, education and advanced product information. They wanted to connect with SMA America and feel a sense of community. SMA Advance provides a vehicle for that to happen.<\/p>\n

How did you choose what member benefits to offer?<\/strong><\/p>\n

Wakefield: We looked at the core of what our customers were asking for and took it to the next level. The request for news spawned the creation of a members-only newsletter, SMA Insider, which gives members a behind-the-curtain peek at what\u2019s happening at SMA America.\u00a0Our customers want to stay up to date on solar industry best practices and products, so we are providing members with exclusive training opportunities through the SMA Solar Academy<\/a>. They also wanted an online community forum, where they can connect with solar professionals in their area, or ask questions and get quick troubleshooting advice from SMA experts. Staying informed seemed to be one of the most critical requests we received.\u00a0 Ultimately, SMA Advance will give members a ticket to all things SMA.<\/p>\n

\"The<\/a>

The customer marketing team has been working long hours to get ready for the launch of SMA Advance.<\/p><\/div>\n

What type of \u201cbehind the curtain\u201d info can members expect?<\/strong><\/p>\n

Wakefield: When people join SMA Advance, they\u2019re becoming part of a community. Members are first to receive new products, updates, news and get exclusive access to an online community forum, training opportunities and educational resources.\u00a0The new SMA Print Portal is another fantastic benefit only available to SMA Advance members. The portal gives solar professionals 24\/7 access to SMA\u2019s online marketing materials and simplifies marketing efforts with an extensive database of sales tools.\u00a0In addition, members are invited to our annual production facility tour in Denver, Colo. and various other training events throughout the year. I\u2019ll say this: There\u2019s a lot of great stuff – but if I told you everything – it wouldn\u2019t be exclusive!<\/p>\n

What\u2019s your favorite thing about the program?<\/strong><\/p>\n

Wakefield: My favorite thing about SMA Advance is that it\u2019s FREE! That\u2019s huge!<\/p>\n

\"\"<\/a>

Advanced industry news, an online community forum, product information and technical training are just some of the many benefits of SMA Advance, according to Ciara Wakefield.<\/p><\/div>\n

Why should people join SMA Advance?<\/strong><\/p>\n

Wakefield: If you are an SMA customer \u2013 past, present or future – SMA Advance is the answer. SMA Advance was designed specifically and exclusively for YOU! The solar industry in North America and around the world is growing at an incredible rate. As a professional, it can sometimes be difficult to navigate through all of the industry changes.\u00a0As an SMA Advance member, you will know what is happening before non-members, that information can be priceless. I could go on and on but the real question is: Why wouldn\u2019t you join? It\u2019s really a no brainer.<\/p>\n

 <\/p>\n

Thank you, Ciara, for taking the time to chat with me about the exciting new, FREE membership program, SMA Advance! To get more information or to become a member, visit: www.SMA-Advance.com<\/a><\/p>\n

 <\/p>\n\n\n

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<\/div>","protected":false},"excerpt":{"rendered":"

Over the past several months, the customer marketing team at SMA America has been working hard to define a loyalty…<\/p>\n","protected":false},"author":43,"featured_media":116442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1314],"tags":[1576,1545,1315],"class_list":["post-116441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-community","tag-sma-advance","tag-solar"],"acf":[],"yoast_head":"\nWe\u2019re Celebrating...The Launch of SMA Advance! - Sunny. 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