{"id":116269,"date":"2012-11-27T09:23:14","date_gmt":"2012-11-27T17:23:14","guid":{"rendered":"https:\/\/www.sma-sunny.com\/?p=116269"},"modified":"2021-01-05T14:46:43","modified_gmt":"2021-01-05T13:46:43","slug":"grow-your-business-one-neighborhood-at-a-time","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/us\/grow-your-business-one-neighborhood-at-a-time\/","title":{"rendered":"Grow Your Business, One Neighborhood at a Time"},"content":{"rendered":"<p>You know the saying, \u201cKeeping up with the Joneses\u201d?<\/p>\n<p>It\u00a0doesn&#8217;t\u00a0just apply to the shiny new sports car parked in your neighbor\u2019s driveway.<!--more--><\/p>\n<p>A market study by NYU and Yale professors suggests rooftop solar is contagious and that homeowners are more likely to go solar if someone in the neighborhood has installed a system. This study,<a href=\"http:\/\/www.yale.edu\/gillingham\/BollingerGillingham_PeerEffectsSolar.pdf \"> \u201cPeer Effects in the Diffusion of Solar Photovoltaic Panels,\u201d<\/a>\u00a0found that on an average California street with at least one solar installation, a one-percent increase in the street\u2019s installed base leads to a more than nine-percent increase in the number of solar homes on that street.<\/p>\n<p>This is great insight for solar installers. View every job as an opportunity to grow your solar business, one neighborhood at a time.<\/p>\n<h5>Strategic Neighborhood Marketing<\/h5>\n<div id=\"attachment_1685\" style=\"width: 272px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2012\/11\/SMA-neighborhood-marketing-2.jpg\" rel=\"attachment wp-att-1685\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1685\" class=\"size-medium wp-image-1685 lazyload\" title=\"Grow your business, one neighborhood at a time\" data-src=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2012\/11\/SMA-neighborhood-marketing-2.jpg\" alt=\"\" width=\"262\" height=\"174\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 262px; --smush-placeholder-aspect-ratio: 262\/174;\" \/><\/a><p id=\"caption-attachment-1685\" class=\"wp-caption-text\">Using a lawn sign is a cost effective tool to increase installer awareness.<\/p><\/div>\n<p>Installers can use strategic marketing materials to maximize this opportunity. When you install a system, consider placing a sign on the customer\u2019s lawn to promote your business. Lawn signs generate awareness among residents and drivers passing by, which will ultimately result in additional leads from the neighborhood. Make sure people in the community know to call you when they\u2019re ready to install their own system.<\/p>\n<p>Door hangers are another way to introduce your business to the neighborhood of a customer. Materials like this, which leave an educational message at the fingertips of potential customers, can help you position yourself as the solar authority in your community.<\/p>\n<p>Members of the <a href=\"http:\/\/issuu.com\/smaamericallc\/docs\/spc_member_catalogv2_web\">Sunny PRO Club<\/a>, SMA America\u2019s membership-based professional partnership, have exclusive access to a multitude of cost-effective marketing materials that are fully customizable.\u00a0 Learn about all of the Sunny PRO Club\u2019s benefits and services at <a href=\"http:\/\/sunnyproinfo.com\/\">SunnyPROinfo.com<\/a>.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;116269&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Grow Your Business, One Neighborhood at a Time&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\"><\/span>\n    <\/div>\n    <\/div>\n<div class='printomatic pom-default ' id='id328'  data-print_target='article'><\/div>","protected":false},"excerpt":{"rendered":"<p>You know the saying, \u201cKeeping up with the Joneses\u201d? It\u00a0doesn&#8217;t\u00a0just apply to the shiny new sports car parked in your&#8230;<\/p>\n","protected":false},"author":96,"featured_media":128279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1314],"tags":[1412,1377,1336],"class_list":["post-116269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-peer-effects-in-pv","tag-solar-marketing","tag-sunny-pro-club"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grow Your Business, One Neighborhood at a Time - Sunny. 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