{"id":18250,"date":"2017-04-24T14:10:14","date_gmt":"2017-04-24T13:10:14","guid":{"rendered":"http:\/\/en.sma-sunny.com\/?p=18250"},"modified":"2017-04-24T14:10:14","modified_gmt":"2017-04-24T13:10:14","slug":"photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/","title":{"rendered":"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9"},"content":{"rendered":"

3 QUESTIONS \u00c0 :\u00a0Julien Chirol, RESPONSABLE DES VENTES FRANCE \u2013 PV TRADE CHEZ BAYWA R.E.<\/strong><\/p>\n

 <\/p>\n

<\/p>\n

Quelles tendances observez-vous sur le march\u00e9 photovolta\u00efque fran\u00e7ais ?<\/strong><\/h2>\n

\u00ab\u00a0Nous allons sans aucun doute voir de tr\u00e8s beaux prochains mois en France. La fin du march\u00e9 de la revente approche doucement et avec la baisse du prix du mat\u00e9riel on voit de nouveau un fort engouement sur le segment de 9 \u00e0 100 kilowatts qui devrait perdurer encore au moins 18 mois. Les clients finaux sont souvent des agriculteurs et l\u2019arriv\u00e9e du march\u00e9 de l\u2019autoconsommation va changer le march\u00e9. Les installateurs vont devoir adapter leur discours pour convaincre des soci\u00e9t\u00e9s dans le tertiaire ou des industriels, ce qui va demander un gros travail de fond.\u00a0En parall\u00e8le, le march\u00e9 des appels d\u2019offres va continuer \u00e0 faire les volumes des capacit\u00e9s install\u00e9es, mais ce sera probablement de plus en plus la chasse gard\u00e9e des grands groupes.\u00a0\u00bb<\/p>\n

 <\/p>\n

Quelles sont les principales cl\u00e9s de r\u00e9ussite par rapport \u00e0 ces \u00e9volutions ?<\/strong><\/h3>\n

\u00ab\u00a0Gr\u00e2ce \u00e0 notre pr\u00e9sence internationale, nous avons vu dans des pays comme l\u2019Allemagne ou l\u2019Italie qui ont un prix du kWh plus \u00e9lev\u00e9 que l\u2019autoconsommation a boulevers\u00e9 le march\u00e9. Ceux qui ont r\u00e9ussi avec la revente ne seront pas forc\u00e9ment ceux qui r\u00e9ussiront sur ce nouveau march\u00e9. Il va falloir \u00eatre plus pr\u00e9cis dans la technique pour dimensionner les installations au plus proche de la consommation, valoriser des \u00e9conomies et non plus un produit financier, puis ma\u00eetriser des m\u00e9tiers ou techniques compl\u00e9mentaires pour favoriser l\u2019autoconsommation. On a encore une \u00e0 deux ann\u00e9es de transition et c\u2019est le moment de faire les premi\u00e8res r\u00e9f\u00e9rences sur le stockage et l\u2019autoconsommation.\u00a0\u00bb<\/p>\n

 <\/p>\n

Pourquoi distribuer les produits et solutions SMA\u00a0?<\/strong><\/h4>\n

\u00ab\u00a0Notre groupe a \u00e9t\u00e9 fond\u00e9 en 1923 dans le secteur agricole et malgr\u00e9 notre forte croissance au fil des d\u00e9cennies et notre internationalisation, nous avons toujours gard\u00e9 ces valeurs du monde agricole. Diversifier pour ne pas \u00eatre d\u00e9pendant et peu de prise risques pour garantir des revenus s\u00fbrs. C\u2019est pour cela que SMA est notre premier partenaire onduleur photovolta\u00efque sur la France et le Benelux. Nous cherchons toujours \u00e0 minimiser le risque. Les produits sont fiables et performants, le SAV est tr\u00e8s r\u00e9actif et la notori\u00e9t\u00e9 de la marque est excellente. C\u2019est pour nous et nos installateurs une \u00ab\u00a0assurance tranquillit\u00e9\u00a0\u00bb largement justifiable, surtout dans un contexte de fortes baisses sur les prix des panneaux photovolta\u00efques. De plus, le renouvellement de la gamme avec les nouveaux Sunny Boy et le Sunny Tripower CORE1 va permettre de se repositionner sur de nombreux march\u00e9s.\u00a0\u00bb<\/p>\n

 <\/p>\n\n\n

\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n <\/span>\n <\/div>\n <\/div>\n
<\/div>","protected":false},"excerpt":{"rendered":"

3 QUESTIONS \u00c0 :\u00a0Julien Chirol, RESPONSABLE DES VENTES FRANCE \u2013 PV TRADE CHEZ BAYWA R.E.  <\/p>\n","protected":false},"author":32,"featured_media":18253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[579],"class_list":["post-18250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","tag-france"],"acf":[],"yoast_head":"\nPhotovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9 - Sunny. SMA Corporate Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9 - Sunny. SMA Corporate Blog\" \/>\n<meta property=\"og:description\" content=\"3 QUESTIONS \u00c0 :\u00a0Julien Chirol, RESPONSABLE DES VENTES FRANCE \u2013 PV TRADE CHEZ BAYWA R.E.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/\" \/>\n<meta property=\"og:site_name\" content=\"Sunny. SMA Corporate Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/SMASolarTechnology\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T13:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dalila Boukhalfa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SMAsolar\" \/>\n<meta name=\"twitter:site\" content=\"@SMAsolar\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dalila Boukhalfa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/\",\"url\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/\",\"name\":\"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9 - Sunny. SMA Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg\",\"datePublished\":\"2017-04-24T13:10:14+00:00\",\"dateModified\":\"2017-04-24T13:10:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/#\/schema\/person\/a72d46aebe96d7e57bc91ab626ff2e61\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#primaryimage\",\"url\":\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg\",\"contentUrl\":\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg\",\"width\":620,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.sma-sunny.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/#website\",\"url\":\"https:\/\/www.sma-sunny.com\/fr\/\",\"name\":\"Sunny. SMA Corporate Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sma-sunny.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/#\/schema\/person\/a72d46aebe96d7e57bc91ab626ff2e61\",\"name\":\"Dalila Boukhalfa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sma-sunny.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2018\/02\/dalila-avatar.jpg\",\"contentUrl\":\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2018\/02\/dalila-avatar.jpg\",\"caption\":\"Dalila Boukhalfa\"},\"description\":\"Meine Aufgaben: Kommunikationsexpertin bei SMA France. Meine Themen: Alles rund um den Franz\u00f6sischen PV-Markt und PR, Werbung, Social Media, etc. Was selbst meine Kollegen nicht \u00fcber mich wissen: Als ich klein war, habe ich zweimal die Bronzemedaille in der franz\u00f6sischen Tischtennis-Meisterschaft gewonnen und an den Jugend-Olympischen Spielen 1998 teilgenommen.\",\"url\":\"https:\/\/www.sma-sunny.com\/fr\/author\/dalila\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9 - Sunny. SMA Corporate Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/","og_locale":"fr_FR","og_type":"article","og_title":"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9 - Sunny. SMA Corporate Blog","og_description":"3 QUESTIONS \u00c0 :\u00a0Julien Chirol, RESPONSABLE DES VENTES FRANCE \u2013 PV TRADE CHEZ BAYWA R.E.  ","og_url":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/","og_site_name":"Sunny. SMA Corporate Blog","article_publisher":"https:\/\/facebook.com\/SMASolarTechnology","article_published_time":"2017-04-24T13:10:14+00:00","og_image":[{"width":620,"height":300,"url":"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg","type":"image\/jpeg"}],"author":"Dalila Boukhalfa","twitter_card":"summary_large_image","twitter_creator":"@SMAsolar","twitter_site":"@SMAsolar","twitter_misc":{"\u00c9crit par":"Dalila Boukhalfa","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/","url":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/","name":"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9 - Sunny. SMA Corporate Blog","isPartOf":{"@id":"https:\/\/www.sma-sunny.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#primaryimage"},"image":{"@id":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg","datePublished":"2017-04-24T13:10:14+00:00","dateModified":"2017-04-24T13:10:14+00:00","author":{"@id":"https:\/\/www.sma-sunny.com\/fr\/#\/schema\/person\/a72d46aebe96d7e57bc91ab626ff2e61"},"breadcrumb":{"@id":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#primaryimage","url":"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg","contentUrl":"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2017\/04\/BayWa-r.e._Luxemburg.jpg","width":620,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.sma-sunny.com\/fr\/photovoltaique-en-france-larrivee-de-lautoconsommation-va-changer-le-marche\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.sma-sunny.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Photovolta\u00efque en France : l\u2019arriv\u00e9e de l\u2019autoconsommation va changer le march\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.sma-sunny.com\/fr\/#website","url":"https:\/\/www.sma-sunny.com\/fr\/","name":"Sunny. SMA Corporate Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sma-sunny.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.sma-sunny.com\/fr\/#\/schema\/person\/a72d46aebe96d7e57bc91ab626ff2e61","name":"Dalila Boukhalfa","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sma-sunny.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2018\/02\/dalila-avatar.jpg","contentUrl":"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2018\/02\/dalila-avatar.jpg","caption":"Dalila Boukhalfa"},"description":"Meine Aufgaben: Kommunikationsexpertin bei SMA France. Meine Themen: Alles rund um den Franz\u00f6sischen PV-Markt und PR, Werbung, Social Media, etc. Was selbst meine Kollegen nicht \u00fcber mich wissen: Als ich klein war, habe ich zweimal die Bronzemedaille in der franz\u00f6sischen Tischtennis-Meisterschaft gewonnen und an den Jugend-Olympischen Spielen 1998 teilgenommen.","url":"https:\/\/www.sma-sunny.com\/fr\/author\/dalila\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/posts\/18250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/comments?post=18250"}],"version-history":[{"count":0,"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/posts\/18250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/media\/18253"}],"wp:attachment":[{"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/media?parent=18250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/categories?post=18250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sma-sunny.com\/fr\/wp-json\/wp\/v2\/tags?post=18250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}