{"id":3599,"date":"2012-07-30T14:35:43","date_gmt":"2012-07-30T14:35:43","guid":{"rendered":"http:\/\/en.sma-sunny.com\/?p=3599"},"modified":"2012-07-30T14:35:43","modified_gmt":"2012-07-30T14:35:43","slug":"earthbook-the-earth-goes-online","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/en\/earthbook-the-earth-goes-online\/","title":{"rendered":"Earthbook &#8211; The earth goes online"},"content":{"rendered":"<div class=\"lyte-wrapper\" title=\"Earthbook - Project Earth: Our Future 2.0\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_GBrLOlTbJQc\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/GBrLOlTbJQc\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/GBrLOlTbJQc\" \/><meta itemprop=\"duration\" content=\"PT3M46S\" \/><meta itemprop=\"uploadDate\" content=\"2012-06-12T06:34:17Z\" \/><\/div><div id=\"lyte_GBrLOlTbJQc\" data-src=\"https:\/\/i.ytimg.com\/vi\/GBrLOlTbJQc\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Earthbook - Project Earth: Our Future 2.0<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/GBrLOlTbJQc\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/GBrLOlTbJQc\/0.jpg\" alt=\"Earthbook - Project Earth: Our Future 2.0\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"What would Planet Earth post about humans on its profile? The Earth fast forwards through a virtual relationship with humans -- but soon starts to ask itself whether it wants to be friends with a species that exploits its national resources. The conclusion is reassuring: yes, it does, because humans are making every effort to preserve the planet. Science and research are an important part of these efforts. What do you think about it? &quot;Earthbook&quot; gibt es auch auf Deutsch: http:\/\/www.youtube.com\/watch?v=YNSNulqBqhE Klick dich rein und kommentiere, wenn es dir gef\u00e4llt! More information on: http:\/\/en.zukunftsprojekt-erde.de\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/p>\n<p>&nbsp;<\/p>\n<p>How can the controversial issues of global warming, environmental\u00a0 and wildlife conservation and renewable energy come together in a balanced and meaningful fashion?\u00a0 The answer is in the video \u201cEarthbook\u201d, which was made for \u201cProject EARTH: Our Future\u201d on behalf of the Federal Ministry for Education and Research (BMBF) and just in time for the Science Year 2012.<\/p>\n<p><!--more--><\/p>\n<p>In cooperation with the Climate Media Factory an animated short film was created using the language and aesthetics of social networks to provide background knowledge about climate change, its consequences and other issues of the Year of Science.\u00a0 The plot is based on a thought experiment: What would planet earth post on its profile about human kind, if it could?<\/p>\n<p>A time lapse shows how the earth develops a virtual relationship with humans and raises the question of whether earth wants to be \u201cfriends\u201d with a species that exploits its natural resources.\u00a0 Only with the threatened termination of the internet friendship does \u201cman\u201d begin to rethink its behavior. The German version of the short film has already had more than 280,000 views on Youtube and 99.9 percent liked it since the upload on June 6<sup>th <\/sup>, 2012 (English version &gt; 30.000 views; 99.9 %).<\/p>\n<blockquote><p><em>\u201cThe film makes people rethink their everyday cultural practice. In this way the film aims at raising awareness about the importance of the careful use of available resources\u201d<\/em><\/p><\/blockquote>\n<p>Ephraim Broschkowski, producer at Climate Media Factory<\/p>\n<blockquote><p><em>\u201c\u2018Earthbook\u2019 \u00a0puts the man-made climate change in a new and unusual perspective.\u201d<\/em><\/p><\/blockquote>\n<p>J\u00fcrgen Kropp, PIK project manager of CMF<\/p>\n<p>&nbsp;<\/p>\n<p>While the conclusion of \u201cEarthbook\u201d certainly triggers powerful discussions, the project as a whole has achieved one major accomplishment \u2013 it makes us think.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>More links:<\/strong><\/p>\n<p><a href=\"http:\/\/en.zukunftsprojekt-erde.de\/\">http:\/\/en.zukunftsprojekt-erde.de\/<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/wissenschaftsjahr\">www.facebook.com\/wissenschaftsjahr<\/a><br \/>\n<a href=\"http:\/\/www.youtube.com\/user\/wissenschaftsjahr\">www.youtube.com\/user\/wissenschaftsjahr<\/a><br \/>\n<a href=\"http:\/\/www.climatemediafactory.de\/\">www.climatemediafactory.de<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>The Science Years is an initiative of the Federal Ministry of Education and Research (BMBF) in cooperation with the Science in Dialogue (WiD).\u00a0 Since 2000, they have been promoting the exchange between research and the public.\u00a0 In Science Year 2012, \u201cProject EARTH: Our Future,\u201d three key questions are addressed: How do we want to live?\u00a0 How can we be economical?\u00a0 And how can we protect our environment?\u00a0 The Year of Science 2012 promotes the public debate about the goals, challenges and action areas of a sustainable development. <\/em><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3599&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Earthbook - The earth goes online&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; 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How can the controversial issues of global warming, environmental\u00a0 and wildlife conservation and renewable energy come together in a&#8230;<\/p>\n","protected":false},"author":12,"featured_media":3699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[668,255,669,663,670,671,672],"class_list":["post-3599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-climate-change","tag-earthbook","tag-energy-revolution","tag-energy-transition-2","tag-environmentalism","tag-global-warming","tag-renewable-energy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Earthbook - The earth goes online - Sunny. 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