{"id":16811,"date":"2016-07-12T11:58:01","date_gmt":"2016-07-12T10:58:01","guid":{"rendered":"http:\/\/en.sma-sunny.com\/?p=16811"},"modified":"2017-12-13T16:13:22","modified_gmt":"2017-12-13T15:13:22","slug":"your-mobile-phone-has-all-kinds-of-media-well-see-the-same-with-pv","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/en\/your-mobile-phone-has-all-kinds-of-media-well-see-the-same-with-pv\/","title":{"rendered":"'Your mobile phone has all kinds of media. We'll see the same with PV'"},"content":{"rendered":"

5 MINUTES with Pierre-Pascal\u00a0Urbon of SMA Solar\u00a0Technology. Pierre Pascal\u00a0Urbon, chief executive at Europe’s largest inverter\u00a0maker, SMA Solar Technology, talked to Recharge at InterSolar\u00a0Europe.\u00a0The solar industry is increasingly embracing electric storage as an\u00a0important growth market.\u00a0Urbon stressed how the interconnectivity of PV with other energy sources and consumers is\u00a0changing his company, and thinks an emphasis on cybersecurity\u00a0is giving SMA a\u00a0competitive advantage.<\/strong><\/p>\n

\"Pierre-Pascal<\/a>

Pierre-Pascal Urbon<\/p><\/div>\n

<\/h2>\n

 <\/p>\n

You said the future of the solar industry isn’t that much any more in selling single\u00a0products or gadgets, but in interconnectivity.\u00a0<\/strong><\/h2>\n

Yes, that is right. We come into an environment that transforms into a kind of platform\u00a0business. So it’s all about the connectivity of the PV systems with other energy sources,\u00a0with consumers. That will be the future. In the future, it is necessary that you create a\u00a0network with others to create a higher value. It’s not only about having a single inverter. You\u00a0need to make sure that you can really deliver a greater value to the end customer.\u00a0It’s like the phone industry in the past. It’s not only about communication. Now you have all\u00a0kinds of media on your mobile phone, and that creates a much higher value. And we will\u00a0see the same in the PV industry.<\/p>\n

<\/h3>\n

 <\/p>\n

What kind of competitive advantage do you see for SMA in this new\u00a0interconnectivity?<\/strong><\/h3>\n

First of all, we have already found alliance partners. We partner with Tesla, with Daimler,\u00a0with TenneT, with Stiebel Eltron and Bosch. That gives us a much greater reach.\u00a0Secondly, our company is very transparent. We do not have undisclosed relationships to\u00a0the government. Our servers stand in Germany, so we have high data security standards.\u00a0That is not true for players out of Asia, for instance. That is a huge cyber risk. Just imagine\u00a0someone will put in a spy software into your inverter and suddenly they just switch off the\u00a0system. That could cripple a complete nation.<\/p>\n

<\/h4>\n

 <\/p>\n

How important is cyber security?<\/strong><\/h4>\n

I think cyber security becomes a key topic if\u00a0we are more connected to entire systems\u00a0and also to other appliances. Therefore, we\u00a0pay great attention to have a safe\u00a0infrastructure and to give that promise also\u00a0to our customers.<\/p>\n

 <\/p>\n

You said revenue from storage will grow\u00a0much more than in other solar sectors.\u00a0But SMA isn’t directly producing storage\u00a0devices. How are you going to gain from\u00a0storage?<\/strong><\/h5>\n

We provide system technology to use storage. We have developed, for instance, Sunny\u00a0Boy Storage that speaks perfectly with the Tesla Powerwall. Or our Sunny Island, it works\u00a0perfectly with Mercedes Benz\u00a0energy storage. We make that happen. What’s important in our solution, it’s scaleable. So if battery prices come down in the future, you just expand new batteries to that system, because it’s an AC-coupled system, and that is really the key benefit of our solution for that subject.<\/p>\n

 <\/p>\n

The German cabinet has okayed an electric-vehicle incentive programme that is likely to get parliamentary approval. How important is that for take-off of the storage and solar sectors?<\/strong><\/h2>\n

I think the key ingredient for success for batteries is that we come to economies of scale. So the more electric vehicles we sell, the better it is, because then we benefit from economies of scale. And therefore I very much support that idea from the government. I wish they would also support the PV industry and the transition towards decentralised power as well. Hopefully, that will change with a new government.<\/p>\n

 <\/p>\n

This article was published on Recharge by Bernd Radowitz<\/strong><\/a> in Munich Tuesday, June 21 2016. Thanks for the copyright.\u00a0<\/em>
\nImage: New SMA Sunny Boy inverter at Intersolar Europe 2016.<\/em><\/p>\n\n\n

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5 MINUTES with Pierre-Pascal\u00a0Urbon of SMA Solar\u00a0Technology. Pierre Pascal\u00a0Urbon, chief executive at Europe’s largest inverter\u00a0maker, SMA Solar Technology, talked to…<\/p>\n","protected":false},"author":3,"featured_media":16839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[911],"class_list":["post-16811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","tag-intersolar-en-2"],"acf":[],"yoast_head":"\n'Your mobile phone has all kinds of media. We'll see the same with PV' - Sunny. 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