{"id":104832,"date":"2019-06-06T16:39:38","date_gmt":"2019-06-06T14:39:38","guid":{"rendered":"https:\/\/www.sma-sunny.com\/?p=104832"},"modified":"2019-07-18T11:56:07","modified_gmt":"2019-07-18T09:56:07","slug":"expert-tips-for-internal-community-management","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/en\/expert-tips-for-internal-community-management\/","title":{"rendered":"Expert Tips for Internal Community Management"},"content":{"rendered":"<p><strong>With Yammer, we have launched an enterprise social network (ESN) at SMA. This means that we use not only e-mail, chat functions and the telephone but also communities to discuss job-related issues within the company.<\/strong><br \/>\n<strong>The tool offers huge potential but also a number of challenges. A workshop with our Yammer admins and community manager Katharina Krentz from Bosch identified additional potential for lively communities.<\/strong><\/p>\n<div class='avia-iframe-wrap'><div class=\"lyte-wrapper\" title=\"Tips for Internal Communication by Katharina Krentz (Bosch)\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_FIepNvlbLI0\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/FIepNvlbLI0\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/FIepNvlbLI0\" \/><meta itemprop=\"duration\" content=\"PT2M8S\" \/><meta itemprop=\"uploadDate\" content=\"2019-06-04T08:01:20Z\" \/><\/div><meta itemprop=\"accessibilityFeature\" content=\"captions\" \/><div id=\"lyte_FIepNvlbLI0\" data-src=\"https:\/\/i.ytimg.com\/vi\/FIepNvlbLI0\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Tips for Internal Communication by Katharina Krentz (Bosch)<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/FIepNvlbLI0\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/FIepNvlbLI0\/0.jpg\" alt=\"Tips for Internal Communication by Katharina Krentz (Bosch)\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"With Yammer we have introduced a so-called &quot;Enterprise Social Network&quot; (ESN) at SMA. In addition to e-mail, chat and telephone, we now also use communities for internal exchange on professional topics. The tool has huge potential, but also holds some challenges. A workshop with our yammer admins and community manager Katharina Krentz from Bosch has uncovered additional potential for lively communities. Here are some key learnings that might be interesting for you, too.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/div>\n<h2>Why does SMA need an enterprise social network?<\/h2>\n<p>We work in a global organization with highly specialized, functional units. Organizational, physical and time boundaries often make it difficult for employees to share knowledge and talk about their activities. \u201cIf the company X only knew what it knows\u201d applies to us, too. The ability to share experience and knowledge quickly and effectively is vital for helping us respond to the challenges of today and tomorrow. This is reflected in the term \u201ccommunity-based collaboration.\u201d<\/p>\n<div class='avia-iframe-wrap'><div class=\"lyte-wrapper\" title=\"Why is Yammer so good for your organization? Explainer Video\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_y-p-1krwgQ4\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/y-p-1krwgQ4\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/y-p-1krwgQ4\" \/><meta itemprop=\"duration\" content=\"PT1M20S\" \/><meta itemprop=\"uploadDate\" content=\"2015-02-18T11:26:23Z\" \/><\/div><div id=\"lyte_y-p-1krwgQ4\" data-src=\"https:\/\/i.ytimg.com\/vi\/y-p-1krwgQ4\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Why is Yammer so good for your organization? Explainer Video<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/y-p-1krwgQ4\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/y-p-1krwgQ4\/0.jpg\" alt=\"Why is Yammer so good for your organization? Explainer Video\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"www.ThisRedButton.com studio for great Explainer Videos. How much does an explainer video cost? click here to find out ThisRedButton.com starts at only &#36;3400 Explainer videos are short online videos used to explain your company&#039;s product or service. They are short marketing videos (usually under 2 minutes) used by brands, online companies and corporations to explain how a product or service works, with specific marketing purposes towards targeted audiences in a simple and entertaining manner. The following are the main marketing benefits of this kind of videos, supported by several researches and surveys: Online visibility boost (SEO): video has 53 times more chances of being found organically on search engines.[1] Bounce rate reduction: average visit time spent on a webpage with an embedded video increases from initial 8 seconds to 2 minutes.[2] Conversion rates increase: landing page placed explainer videos can grow conversions (turn visitors into customers) up to 65%[3] (See case studies in the History section). E-mail click-through rate increase: emails sent with video content increase click-through rate by 100%.[4] ROI boost: 52% of US-based marketing professionals mention marketing videos as the online content with the best ROI.[5] [Wikipedia - http:\/\/en.wikipedia.org\/wiki\/Explainer_videos]\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/div>\n<h2>How did we approach this?<\/h2>\n<p>The first step was to activate Yammer for everyone. A core group of enthusiasts quickly formed around our Office 365 team and busily set up topic-specific groups and communities. We intentionally promoted the idea of self-motivation as a way of identifying the eager \u201cearly movers,\u201d which meant that we very quickly had lots of highly active groups.<\/p>\n<p><a href=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-104679 lazyload\" data-src=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle-1024x551.jpg\" alt=\"\" width=\"1024\" height=\"551\" data-srcset=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle-1024x551.jpg 1024w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle-262x141.jpg 262w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle-768x413.jpg 768w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle-450x242.jpg 450w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/Community-Lifecycle.jpg 1763w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/551;\" \/><\/a><\/p>\n<h2>What have we learned?<\/h2>\n<div id=\"attachment_104923\" style=\"width: 272px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/20180406MST_01066_small.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-104923\" class=\"wp-image-104923 size-medium lazyload\" data-src=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/20180406MST_01066_small-262x236.jpg\" alt=\"\" width=\"262\" height=\"236\" data-srcset=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/20180406MST_01066_small-262x236.jpg 262w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/20180406MST_01066_small-768x691.jpg 768w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/20180406MST_01066_small-1024x922.jpg 1024w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/06\/20180406MST_01066_small-450x405.jpg 450w\" data-sizes=\"(max-width: 262px) 100vw, 262px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 262px; --smush-placeholder-aspect-ratio: 262\/236;\" \/><\/a><p id=\"caption-attachment-104923\" class=\"wp-caption-text\">Not only is Katharina Krentz (Bosch) active in the <a href=\"https:\/\/www.bvcm.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">German Association of Community Managers<\/a> and known as a WOL Initiator (<a href=\"https:\/\/workingoutloud.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Working Out Loud<\/a>), but she is also a role model for community-based collaboration.<\/p><\/div>\n<p>Although many employees are experienced users of Facebook and other social media, this does not automatically mean that an internal community can operate by itself. On the contrary, to bring communities to life especially at an internal level, employees need time and encouragement and to see others positively embodying a community spirit.<br \/>\nIn this regard, we benefited from lots of creative input in a workshop with Katharina Krentz, a community manager from Bosch:<br \/>\nThe purpose of a community can be more varied than we thought. Communities of Practice (CoP), which promote open dialogue on specific topics and fields of work, are certainly the most common, but we can also create Yammer groups that act more like information channels. The different groups require different forms of community management, which is why we community managers have to clearly define the purpose of a community in advance and know the rules and frameworks with which we can provide support.<br \/>\nAnd we community managers also have to communicate among ourselves so that we can help each other and jointly manage the diverse roles and challenges. After all, we are ultimately the role models for community-based collaboration.<\/p>\n<h2>Summary<\/h2>\n<p>We are proud of our Yammer network and all the lively groups that have found a home here. Thanks to Katharina, we will work with even greater vigor and focus on filling Yammer with lively and diverse communities and help ensure that we SMA employees can work together and learn from each other across all boundaries.<\/p>\n<p>Many thanks to Katharina for the enlightening and entertaining day.<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;104832&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;4\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Expert Tips for Internal Community Management&quot;,&quot;width&quot;:&quot;91.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 91.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4\/5 - (3 votes)    <\/div>\n    <\/div>\n<div class='printomatic pom-default ' id='id6513'  data-print_target='article'><\/div>","protected":false},"excerpt":{"rendered":"<p>With Yammer, we have launched an enterprise social network (ESN) at SMA. This means that we use not only e-mail, chat functions and the telephone but also communities to discuss job-related issues within the company. A workshop with our Yammer admins and community manager Katharina Krentz from Bosch identified additional potential for lively communities.<\/p>\n","protected":false},"author":3,"featured_media":104853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[260,631,585],"class_list":["post-104832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-barcamp","tag-career","tag-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Tips for Internal Community Management - Sunny. SMA Corporate Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sma-sunny.com\/en\/expert-tips-for-internal-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Tips for Internal Community Management - Sunny. SMA Corporate Blog\" \/>\n<meta property=\"og:description\" content=\"With Yammer, we have launched an enterprise social network (ESN) at SMA. This means that we use not only e-mail, chat functions and the telephone but also communities to discuss job-related issues within the company. 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