{"id":104562,"date":"2019-05-24T09:45:48","date_gmt":"2019-05-24T07:45:48","guid":{"rendered":"https:\/\/www.sma-sunny.com\/?p=104562"},"modified":"2019-05-24T10:36:43","modified_gmt":"2019-05-24T08:36:43","slug":"intersolar-europe-an-upbeat-atmosphere-across-the-board","status":"publish","type":"post","link":"https:\/\/www.sma-sunny.com\/en\/intersolar-europe-an-upbeat-atmosphere-across-the-board\/","title":{"rendered":"Intersolar Europe: An Upbeat Atmosphere Across the Board"},"content":{"rendered":"<div class='avia-iframe-wrap'><div class=\"lyte-wrapper\" title=\"SMA Intersolar Europe 2019 Review\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_A0K-soleukc\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/A0K-soleukc\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/A0K-soleukc\" \/><meta itemprop=\"duration\" content=\"PT44S\" \/><meta itemprop=\"uploadDate\" content=\"2019-05-21T13:49:59Z\" \/><\/div><div id=\"lyte_A0K-soleukc\" data-src=\"https:\/\/i.ytimg.com\/vi\/A0K-soleukc\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">SMA Intersolar Europe 2019 Review<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/A0K-soleukc\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/A0K-soleukc\/0.jpg\" alt=\"SMA Intersolar Europe 2019 Review\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Good-bye Intersolar 2019. The innovative EV-Charger, the new SMA Energy Systems for all applications, the 360\u00b0 Installer Support Center and our storage solutions were magnets that drew the visitors to our booth. Innovative solutions and intensive discussions fueled the mood and the great atmosphere that everybody felt during these three exciting days. For all of you weren&#039;t able to attend the trade fair, please register to our free webinar taking place on May 23 from 10:30-11:30 CET: https:\/\/go.sma.de\/TradeFairReview\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/div>\n<p><strong>Year in, year out, Intersolar Europe is one of my top events. Last week, the inter-national PV industry descended on Munich again, and the atmosphere was the best it has been in a long time. That much was clear at the SolarPower Europe Industrial Forum, at which I was a member of the panel, as well as in the conversations that I had with international customers from all segments and with journalists \u2013 and, of course, at SMA\u2019s well-attended booth.<\/strong><\/p>\n<p>Intersolar was a good opportunity for me to speak to a wide range of business partners from all areas and regions within a short space of time. The in-depth discussions rein-forced my optimistic outlook for the remainder of the year. Numerous customers who had been rather reticent at last year\u2019s trade fair wanted this year to talk to us about specific projects they were interested to get off the ground.<\/p>\n<h2>Market growth and large-scale projects<\/h2>\n<p>Some of these projects are already contributing to the global growth on the PV market that all experts are anticipating this year. Europe is playing an instrumental role in this. That was very much in evidence at the Industrial Forum held by SolarPower Europe. At the event, I discussed the future industrial strategy for the European solar industry with other representatives from the energy and storage industry. The good prospects for the European PV market are exceptionally positive for SMA, because the EMEA (Europe, Middle East and Africa) region, where we are expecting annual growth rates of more than 20 percent by 2021, is one of our primary sales regions.<\/p>\n<p>We also see a lot of potential for SMA on the U.S. market. We took one very significant first step last week, when we signed a contract with a leading U.S. project developer to supply medium-voltage systems with the new Sunny Central UP. In doing so, we secured the largest order in the history of SMA.<\/p>\n<p><a href=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-ev-charger-audi.jpg\"><img decoding=\"async\" class=\"wp-image-104571 size-medium alignright lazyload\" data-src=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-ev-charger-audi-262x169.jpg\" alt=\"\" width=\"262\" height=\"169\" data-srcset=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-ev-charger-audi-262x169.jpg 262w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-ev-charger-audi-768x495.jpg 768w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-ev-charger-audi-450x290.jpg 450w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-ev-charger-audi.jpg 886w\" data-sizes=\"(max-width: 262px) 100vw, 262px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 262px; --smush-placeholder-aspect-ratio: 262\/169;\" \/><\/a>At Intersolar, however, it was not only the investors and developers of large PV projects who were in a mood of optimism, but also the distributors and installers. This was palpable at our booth, where visitors crowded throughout the entire trade fair. Naturally, the fully electric Audi e-tron on our booth was a real crowd-puller, demonstrating how we integrate vehicles into customers\u2019 home energy management systems with the new SMA Energy Meter. There was also a good reception for the SMA EV-Charger, which we will be offering starting in early 2020 as a simple, fast and affordable solution for charging electric vehicles.<\/p>\n<h2>360-degree support for installers<\/h2>\n<p>For installers in particular, the new SMA Energy Systems Home and Business took center stage, alongside our 360\u00b0 Installer Support Center. These enable us to offer our customers genuine, long-term added value. On their behalf, we take the complexity out of the increasingly decentralized and digital world of energy while opening up new business potential for them.<\/p>\n<p><a href=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-360-support.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-104549 lazyload\" data-src=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-360-support-262x175.jpg\" alt=\"\" width=\"262\" height=\"175\" data-srcset=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-360-support-262x175.jpg 262w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-360-support-450x300.jpg 450w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/05\/sma-360-support.jpg 591w\" data-sizes=\"(max-width: 262px) 100vw, 262px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 262px; --smush-placeholder-aspect-ratio: 262\/175;\" \/><\/a>With the SMA Energy Systems, we have developed complete system packages containing perfectly matched hardware and software as well as services for PV, storage and energy management in households and businesses. In addition, our new SMA 360\u00b0 app offers installers all-around support in all aspects of their day-to-day work. For the first time, they can use a single interface on a cell phone or tablet to easily and conveniently enter and update customer data, to simulate, register and monitor systems and to enjoy the benefits of additional services.<\/p>\n<p>With solutions of this kind, we offer our customers maximum added value that goes beyond our PV inverters. With these system packages, we can essentially translate our years of experience and understanding of the system into valuable customer benefits. This is because we are able to map the complexity of the new energy world through simple solutions that focus on our customers\u2019 needs. Intersolar Europe has shown that we are on the right track with this. We will continue to build on our strengths and take advantage of the opportunities open to SMA both in our core business and in the new, digital business fields.<\/p>\n<div id=\"attachment_89578\" style=\"width: 410px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sma-sunny.com\/en\/tag\/ceo-blog-en\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" aria-describedby=\"caption-attachment-89578\" class=\"wp-image-89578 lazyload\" data-src=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/03\/SMA-Solar-CEO-blog_en-1024x383.jpg\" alt=\"SMA CEO J\u00fcrgen Reinert \" width=\"400\" height=\"149\" data-srcset=\"https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/03\/SMA-Solar-CEO-blog_en-1024x383.jpg 1024w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/03\/SMA-Solar-CEO-blog_en-262x98.jpg 262w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/03\/SMA-Solar-CEO-blog_en-768x287.jpg 768w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/03\/SMA-Solar-CEO-blog_en-450x168.jpg 450w, https:\/\/www.sma-sunny.com\/wp-content\/uploads\/2019\/03\/SMA-Solar-CEO-blog_en.jpg 1400w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/149;\" \/><\/a><p id=\"caption-attachment-89578\" class=\"wp-caption-text\">Here SMA CEO J\u00fcrgen Reinert writes about topics that move him.<\/p><\/div>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;104562&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;6&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;2.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;1&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;2.7\\\/5 - (6 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Intersolar Europe: An Upbeat Atmosphere Across the Board&quot;,&quot;width&quot;:&quot;61.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 61.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 1px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            2.7\/5 - (6 votes)    <\/div>\n    <\/div>\n<div class='printomatic pom-default ' id='id4029'  data-print_target='article'><\/div>","protected":false},"excerpt":{"rendered":"<p>Year in, year out, Intersolar Europe is one of my top events. Last week, the international PV industry descended on Munich again, and the atmosphere was the best it has been in a long time.<\/p>\n","protected":false},"author":69,"featured_media":104544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[1032,911,1050],"class_list":["post-104562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-ceo-blog-en","tag-intersolar-en-2","tag-solutions-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intersolar Europe: An Upbeat Atmosphere Across the Board - Sunny. 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